ATLANTA – Before Wednesday night’s game, the Hawks and Novelis unveiled “FULL COURT PRESS”, a sculpture made up of nearly 404 lbs. of upcycled aluminum cups and cans in the shape of the primary Hawks logo. The piece is located on the Terrace level by the Gate 2 entrance at State Farm Arena.
“We are thrilled to unveil this sculpture in partnership with Novelis,” said Andrew Saltzman, Chief Revenue Officer for the Hawks and State Farm Arena. “We trust that this will serve as a reminder to all our fans how critical sustainability is to the future of our planet.”
“FULL COURT PRESS” celebrates the one-year anniversary of the Hawks’ partnership with Novelis, the world’s largest recycler of aluminum, which officially launched on National Recycling Day in 2021. This sculpture symbolizes a circular economy where maximum effort is employed to make sure precious resources are recycled and reused, rather than discarded as waste.
“Seeing fans’ aluminum cans and cups live on in this piece of art adds a unique step to the circular economy Novelis is building with the Hawks and State Farm Arena,” said Tom Boney, EVP and President of Novelis North America. “This piece of art is a testament to the versatility and sustainability of aluminum products, and I hope it inspires more fans to recycle their aluminum.”
The Hawks and Novelis worked with Taylor Means, a local visual artist, to highlight the organizations’ shared vision around sustainability. The artwork was conceived and facilitated by Atlanta Art Consultant, Amy Parry.
“It was an honor for me to collaborate with the Hawks and Novelis,” said Means. “It took Hawks fans making a collective effort to recycle these cans and cups and make this sculpture come to life.”
In April 2022, Green Business Certification Inc., the world’s leading sustainability and health certification and credentialing body, announced that State Farm Arena earned TRUE (Total Resource Use and Efficiency) Platinum certification. With this achievement, State Farm Arena is now the only and world’s first sports and live entertainment venue to receive TRUE certification. Since May 2021, the venue has consistently diverted a minimum of 90 percent of all waste from landfills.
To learn more about the Hawks’ partnership with Novelis and the story behind the design and artist, go to Hawks.com/FullCourtPress
ABOUT THE ATLANTA HAWKS
Committed to entertaining and uniting the city of Atlanta since 1968, the Atlanta Hawks & State Farm Arena, under the leadership of Principal Owners Tony Ressler and Jami Gertz, continue to build bridges through basketball by following its True to Atlanta mantra. On the court, the Hawks’ exciting young core is led by All-Star point guard Trae Young as the organization received the NBA’s top ranking in overall in-game experience for the last two seasons. Off the court, the Hawks organization focuses on positively impacting the lives of Atlantans through providing access to youth basketball, fighting food insecurity, and the recent transformation of State Farm Arena into Georgia’s largest-ever voting precinct for the 2020 elections. The Hawks family also includes the College Park Skyhawks (NBA G League) and Hawks Talon Gaming Club (NBA 2K League).
Novelis Inc. is driven by its purpose of shaping a sustainable world together. We are a global leader in the production of innovative aluminum products and solutions and the world’s largest recycler of aluminum. Our ambition is to be the leading provider of low-carbon, sustainable aluminum solutions and to achieve a fully circular economy by partnering with our suppliers, as well as our customers in the aerospace, automotive, beverage can and specialties industries throughout North America, Europe, Asia and South America. Novelis had net sales of $17.1 billion in fiscal year 2022. Novelis is a subsidiary of Hindalco Industries Limited, an industry leader in aluminum and copper, and the metals flagship company of the Aditya Birla Group, a multinational conglomerate based in Mumbai.
ABOUT STATE FARM ARENA
Home to the NBA’s Atlanta Hawks, the award-winning State Farm Arena is a next-generation sports and live entertainment venue focused on experience, sustainability and service. Inspired by the city, the venue features fan-friendly food pricing, premium restaurant options as well as experiential and celebrity-inspired spaces. In 2022, State Farm Arena became the world’s first venue to earn TRUE (Total Resource Use and Efficiency) Platinum certification for zero waste. State Farm Arena consistently ranks among the top 10 concert and event venues in the world from industry-leading publications Pollstar and Billboard. In 2021, Pollstar Magazine ranked State Farm Arena No. 5 on its year-end list of top arenas. Accessible to every fan, the downtown Atlanta arena hosts approximately 175 events and close to 2 million guests annually and stakes its claim as the city’s best sports and live entertainment venue.
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