
PRESS RELEASE | HONG KONG, JULY 1, 2022 — A local creative label & Gallery YOUNGCLUB launched BRAX – the first gallery-created character, as an art series based on youth and artists.
In the image of a young artist, BRAX explores and grows in its adventure journey, creating a series of stories in the dreamland, vividly presenting the value and adventurousness of the young generation.
BRAX is a forever 17-years-old character keeping its identity hidden by wearing a doll costume.
It can be a character representing any of us in society. This 17-year-old teenager starts his own journey with its costume, arouses the resonance of young artists on the way of creation, and brings back memories of their youth.