FLAIR Project Collaborates with GemGenève for Inspiring Artistic Showcase

Flair Project |Celia Fabri | Transcendance

Globally recognised jewellery KOL, Katerina Perez, will launch the latest phase of her FLAIR jewellery art project in collaboration with GemGenève.

PRESS RELEASE | GENEVA, 27 OCTOBER 2021 – Jewellery insider Katerina Perez has collaborated with leading independent trade show GemGenève to debut the works of FLAIR community artists at its upcoming event in November 2021.

FLAIR @flairproject_official is an online gallery and independent multi-media artist community for those who create unique objects and works inspired by jewellery and gemstones. Members are carefully curated by Russian-born Paris-based key opinion leader (KOL), journalist and brand consultant, Katerina Perez, who is internationally recognised for her commitment to and knowledge of precious jewellery.

The output of 15 FLAIR artists from the UK, France, Germany and Russia, among other nations, will be showcased at the upcoming GemGenève trade event from November 4-7, 2021, with pieces available to purchase exclusively at the exhibition itself and on Instagram. From Perez’ perspective, this social media platform encourages the formation of a community of like-minded people and is the ideal space to share art and the process of making art, while also helping unique paintings, prints and art objects find a home.  

Flair Project | Vladimir Skrotzky |Watercolor
Flair Project | Vladimir Skrotzky | Watercolor

FLAIR Project Founder, Katerina Perez, says: “FLAIR is a continuation of my mission to bring more awareness to precious jewellery and gemstones. This latest collaborative project with GemGenève is a wonderful way to spotlight FLAIR artists and introduce jewellery and gemstones into people’s lives in an unexpected and beautiful way. This project is also a tribute to my family. My mother restores paintings and my father antique furniture, so I believe I have inherited an artistic sensibility that benefits my work in the jewellery sector as well as informs my passion for multi-media art and design.”

Creatives are hand-picked to join the FLAIR community because of their ability to demonstrate originality, coupled with a strong DNA throughout their work and creative flair. Artists are tasked with preparing original work in their preferred medium, such as painting, sculpture, photography, haute couture or digital art, with the condition being that jewellery and/or gemstones must feature as the central character. Each member of FLAIR is chosen based on their skill and unique style, rather than their international recognition or fame, with the goal of introducing the world to “hidden gems” in their respective artistic fields.

Flair Project | Julia Flit | Photography
Flair Project | Julia Flit | Photography

At GemGenève, Celia Martorchini-Fabbri will offer an original take on digital art, in contrast to fashion photographer and artist, Ksenia Usacheva, who will present a series of photos and oil paintings. Renowned luxury brands illustrator, Hossein Borojeni, will showcase a series of black and white watercolour paintings in a traditional style of illustration, while London-based photographer, Julia Flit, will present two wall decorations with a pop of colour. Elsewhere, haute couture artist, Aigana Gali, will provide a unique hand-painted coat, while Anna Petrich has prepared a collection of hand-painted jewellery-inspired handbags.

The work of FLAIR artists will be located at Stand C11, in the centre of Palexpo convention centre in Geneva, Switzerland, to encourage visitors and exhibitors to discover pieces and meet some artists in person. Ksenia Usacheva, for example, will be doing live oil painting to allow visitors will witness ‘how the magic happens’. Katerina Perez will also be on-site to highlight a unique collaboration with master gem carving specialist, Pauly Carvings, which takes the form of a rock crystal sculpture of Perez’ hand. Titled ‘The Giving Hand’ – this piece serves as a reminder to ‘lend a hand’ and support those who need encouragement, guidance or help along their creative or personal journey.

Flair Project | Hossein Borogeni | Watercolor
Flair Project | Hossein Borogeni | Watercolor

Additionally, attendees and exhibitors are invited to attend a talk titled – ‘The importance of creativity in art, jewellery design and brands’ communication’ – on Saturday, November 6, at 11:30 am.

All artworks are created as one-of-a-kind pieces designed exclusively for the FLAIR Project and will not be repeated. Prices varying from €1,000 to €36,000.

Paintings, photos and haute couture can be purchased exclusively via the FLAIR Instagram platform – @flairproject_official – which was specifically chosen to facilitate a broader community of those who appreciate art, jewellery, gemmology and design.

Flair Project | Anna Petrich | Hand Painted Bag
Flair Project | Anna Petrich | Hand Painted Bag

Contact Information

Katerina Perez
Editor in Chief

Sarah Jordan
Contributing Editor

About Katerina Perez

Katerina Perez is a jewellery insider, journalist and brand consultant with more than 12 years’ experience in the jewellery sector. Russian-born and Paris-based, Katerina has worked as a freelance journalist and content editor since 2011, writing articles in both English and Russian for international publications. She founded her own website – – and launched her Instagram platform in 2014 and has since become one of the most highly regarded and authoritative influencers in the fine jewellery space.

Katerina regularly works as a brand consultant, collection curator and educator to offer best-practice guidance to the jewellery sector. She has served as a guest panellist, lecturer, judge and keynote speaker at various international events, including Vicenzaoro, International Jewellery London and COUTURE Las Vegas, and has delivered educational talks at the Gemological Institute of America (GIA). In 2021, she was presented with the World Influencers and Bloggers Association (WIBA) Award for Jewellery Influencer of the Year. | @katerina_perez

Flair Project | Ksenia Usacheva | Painting

About GemGenève

Representing centuries of tradition and driven by an open-minded spirit, GemGenève is a trade show organised by industry insiders who understand the needs of their exhibitors and aims to be a hub of creativity and innovation. The dynamic GemGenève Team was founded to promote creativity, to support talent and to foster the lively exchange of knowledge and ideas throughout the gem and jewellery community.

The next edition of GemGenève will take place from November 4 – 7, 2021. | @gemgeneve

The World Art News (WAN) is not liable for the content of this publication. All statements and views expressed herein are only an opinion. Act at your own risk. No part of this publication may be reproduced without written permission. © The World Art News

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